Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company's strength - delivering data, news and analytics through innovative technology, quickly and accurately - is at the core of the Bloomberg Professional service, which provides real time financial information to more than 300,000 subscribers globally. Bloomberg's enterprise solutions build on the company's core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Law, Bloomberg Government and Bloomberg New Energy Finance, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through television, radio, mobile, the Internet and two magazines, Bloomberg Businessweek and Bloomberg Markets, covers the world with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries. Headquartered in New York, Bloomberg employs more than 13,000 people in 185 locations around the world.
The Role
Bloomberg Businessweek magazine is seeking an Assistant Marketing Manager to join our Acquisition Marketing department. Candidate will support the marketing managers in planning, executing and evaluating all new business promotions including direct mail, insert card and online marketing initiatives (eg. email, paid search, affiliate, marketing on Businessweek.com etc.) for Bloomberg BusinessWeek magazine around the globe.
Responsibilities:
-Oversee the planning and implementation of direct marketing campaigns to optimize response rates and P&L. New business campaign management includes creative development and operations set-up across the sources of acquisition business.
-Manage backend operations to ensure campaigns are executed effectively (creation of urls, promo keys, order pages etc.)
-Generate reports and track results of all new business promotions and sources vs. budget.
-Analyze test results and recommend future testing, promotions etc.
-Create and track expense budgets, subscription production budgets, and forecasts monthly.
-Work closely with Planning and Renewal functions to coordinate promotion efforts.
-Assist in the direct marketing -- planning, execution, tracking and optimizing -- of other Bloomberg businesses including Businessweek Digital, Bloomberg BRIEF newsletters etc.
Source: http://careerlink.marketing.org/jobs/4874523/bloomberg-businessweek-assistant-marketing-manager
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