Business Card Upstart Moo.com Buys Flavors.me To Expand Its Digital Profile

Moo.com, the online-to-print business card company that was one of the UK's earlier startup successes, is branching out: it is buying all of the assets of?Flavors.me, the site where people can create online personal profiles, effectively the digital equivalent of the business card. Hii Def Inc., which had created Flavors.me,?is selling Moo.com the Flavors.me brand, site, technology, IP and its 500,000 existing users; it will keep its other business, Goodsie, a site for small businesses to create slick e-commerce websites.?It is an all-cash deal, with the actual price is not being disclosed.

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