In dealing with apathy toward little organization networking, discontinued technical support is one more effective counterforce, particularly when you?re talking about vertical, industry-specific software package, including niche applications developed for accountants, attorneys, physicians, realtors, auto physique shops and restaurants.
Delivering Support
Immediately after a certain point, the independent software vendor (ISV) selling vertical, industry-specific software program draws a line within the sand and stops offering technical support, annual updates, and patches for older versions of their product. So, if your client is an accounting firm that demands updated tax tables, your client is forced to upgrade the tax software program, which normally, in turn, forces an upgrade from the server.
This leads to a call to your firm to upgrade their server (and a number of related very lucrative item sales and service possibilities for the compact small business networking firm), all because of the ?domino effect? from an ISV calling the shots.
Let Them Know What Their Competition Is Carrying out
In addition to fears of unreliable systems and vendor-mandated upgrades, it is possible to also overcome apathy toward tiny small business networking by discussing your prospect?s or client?s competition (devoid of naming names, not surprisingly).
When you work with a lot of tiny businesses inside the identical industry, and you?re seeing a computer software or additional general technology trend that drastically alters the competitive landscape within your prospect?s or client?s sector, by all signifies call this for your prospect?s or client?s focus.
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