The Psychological State of Iowa

What about middle-of-the-road voter? Like every battleground state, the undecided voters care most about the economy. In several battleground states, like Virginia and Ohio, the unemployment rate is below the national average. That means the fight to spin the economic message is a three way face-off between Obama, Romney, and the Republican governor. The unemployment rate in Iowa is 5.2 percent and dropping (the national average is 8.2 percent). The question then, in Iowa, is where the disconnect begins and ends between the way people think about their personal economic well-being and what they think about the national picture. They may see signs of an economic recovery but not credit the president, as appears to be the case in Ohio. Or they could feel things are getting better in their own lives and still have big concerns about the larger economy.

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